John Luft: PresidentJohn Luft, president of Shelby American is responsible for day-to-day management and operations. He directs the company’s sales, marketing, production and financial divisions. His duties also include guiding the company’s exclusive licensing agreements and steering sales of Shelby-branded vehicles.
Mr. Luft joined Shelby American in 2009 and Carroll Shelby Licensing in 2000 after serving two years at SkyNet Holdings, Inc. as Sr. Vice President of Global Marketing, Sales and Business Development in the new media and online markets. During his tenure, he was responsible for managing the company’s online and new media global branding, product planning launch strategies for the company’s U.S. and International markets and developing and implementing the company’s advertising and public relations initiatives. Previously, Mr. Luft spent thirteen years with the Hilton Hotels Corporation; he served as Director of Global and Strategic Partnership & Product Development where he was responsible for the company’s strategic partnerships with companies such as Coca Cola, AT&T, American Express and Hilton International. He also spent seven years as Hilton’s Corporate Director of U.S. Marketing, where he helped improve revenues and profitability as well as providing day-to-day supervisory support to Hilton’s five regional offices.
Mr. Luft also worked for the Walt Disney Company as Director of Resorts/Attractions Marketing within The Disney Development Company at the Walt Disney World Resort in Orlando, Florida. A graduate of the University of Southern California, Los Angeles, he holds a bachelors degree in Marketing and Speech Communications.